SOCIAL CAPITAL
Marketing built on relationships.
THE HOLIDAY EMAIL RESCUE
🎁 Sell more this season — without ads, stress, or last-minute chaos.
If you're an independent retailer or small consumer brand, you're probably feeling it right now — that oh no moment.
The holidays are here.
You've been slammed running your shop, ordering inventory, helping customers, managing your team…
And suddenly it's mid-November and your online marketing plan looks like a blank page.
You're not alone — this happens every year.
Good store owners get busy doing the work and the digital stuff gets pushed off.
Not because you're lazy.
Because you're human.
And this season moves fast.
But here's the truth: there's still time to turn this around.
A few small moves — done right, right now — can drive more sales this month than any ad campaign you could possibly spin up.
💸 WHAT IT’S COSTING YOU
Every day you don't send that email or text, you're leaving money on the table.
Maybe regulars don't realize new arrivals dropped.
Maybe your VIP list didn't get the early access link.
Maybe that weekend sale you posted on Instagram never even showed up in their feed.
Here's what that looks like in real numbers:
🧥 If your average order is $80 and 50 people miss your promo, that's $4,000 gone.
🎁 If 10 loyal customers skip their usual $150 holiday purchase, that's another $1,500.
💌 Add it up — that's $5–6K a month walking out the door simply because you missed the opportunity to present a great offer.
That's not a marketing problem.
That's a systems problem.
And it's one we can fix — this week!
WHY EMAIL STILL WINS… ESPECIALLY NOW!
Here's what’s easy to forget…
Your Instagram posts reach 5–10% of your followers.
Your boosted posts and ads are competing for attention from every other business promoting holiday sales at the same time.
But your emails? They land in 90% of inboxes.
And during the holidays, email doesn't just reach people — it converts them.
The numbers don't lie:
Email drives 20% of all holiday revenue (more than social media and paid ads combined)
Black Friday emails have 2x the open rates of regular campaigns
A single well-timed message can generate $5–10K in sales in 48 hours
The people on your list already know you, trust you, and want to hear from you.
You're not interrupting strangers — you're reminding friends.
That's why this works so fast.
THE QUICKEST AND MOST EFFECTIVE SOLUTION
A two-week, done-for-you sprint to get your most important holiday messages written, scheduled, and selling — before Black Friday.
What You'll Get:
✅ 4-5 Core Holiday Campaigns: Written, scheduled, and ready to send
Black Friday early access + main event
Cyber Monday (because the online wave is real)
Gift Guide / Last-Minute Shopper Reminder
Shipping Deadline Alert
Post-Holiday Bounce-Back ("New Year, New You" sale)
✅ Your Essential Welcome Flow: The one automation every store needs
3-email series that turns first-time visitors into repeat buyers
Set it once and let it run
✅ Email Template Library: Plug-and-play message structures for the next 12 months
Sale announcement format
New arrival drop template
VIP early access message
"We miss you" win-back email
✅ Platform Setup & Testing: Connect what you already have (Mailchimp, Klaviyo, etc.) or get set up fast
✅ One Follow-Up Call: Early December results check-in and next steps
No new platforms.
No learning curve.
Just clear, confident messaging, written and ready, so you can focus on your customers.
The Result:
✅ More orders from people who already love your store
✅ Higher holiday revenue — without ads or agencies
✅ A system you can reuse all year
✅ More time doing what you actually love — serving people
Hi, I’m Joseph — founder of Social Capital.
I've spent 15 years helping small brands and independent retailers turn connection into growth.
This isn't about fancy funnels or algorithms. It's about clarity, timing, and tone — the three things that move product right now.
You don't need more content. You need a system that helps your customers remember you when it matters most.
When we work together, you'll walk away with:
✍️ Every holiday email and text written and scheduled
🔁 A repeatable structure you can use next season
📈 More confidence (and WAY more sales) before the year ends
You can do this!
And we can still make it happen before Thanksgiving.
Keep scrolling and you’ll see how.
1️⃣ Book Your Setup Call (Today)
We'll audit your current tools and see what's missing.
2️⃣ Build the System (This Week)
I'll write your campaigns, connect your flows, and load everything into your platform.
3️⃣ Launch & Sell (Before Black Friday)
You'll start seeing opens, clicks, and orders rolling in while you're busy managing other things.
Simple. Fast. Profitable.
THE PLAN
WHAT CAN HAPPEN WHEN YOU PRIORITIZE EMAIL
📧 Thread Hippie sent one Black Friday early access email to 650 people.
The result: $9,800 in sales in 36 hours.
📧 Forth & Nomad set up a 3-email Welcome Series.
The result: 36% of new subscribers made a purchase within 2 weeks.
📧 Goldie Provisions automated all email flows, from abandoned cart to segmented retargets for the 2023 holiday season.
The result: 130% increase in YOY sales.
📧 SHED Barber went all in on holiday email campaigns, sending 3-5 emails a week during December 2024.
The result: $18,000 increase in YOY sales.
These aren't mega-brands with massive budgets.
They're small businesses just like yours — with the right message sent at the right time.
That's all.
BRANDS and BUSINESSES
I’ve worked with and for.
WHO THIS IS (AND ISN’T) FOR
This is for boutique owners who know the holidays are too important to wing it.
It's for people who:
✅ Want to boost sales fast, without running ads
✅ Care about their customers and want to communicate with them
✅ Know they need help getting organized, but don't have weeks to spare
It's not for people who:
🚫 Think "posting more" is a plan
🚫 Want to spend all day tweaking designs
🚫 Aren't ready to act this week
Because this window closes fast, and when it does, so does your opportunity to maximize the holidays.
THE PACKAGE
🎁 The Holiday Email Rescue (Limited Sprint)
Investment: $1,500
Payment: $750 to book your spot + $750 when campaigns go live (by Nov 27)
Timeline: 2 weeks (core campaigns ready before Black Friday)
Availability: 5 spots (must book by November 17)
What's Included:
4–5 done-for-you holiday emails (Black Friday, Cyber Monday, gift guide, shipping deadline, post-holiday sale)
Essential Welcome Flow (3 emails)
Email Template Library you can reuse all year
Tool connection + testing
Follow-up results session (early December)
How It Works:
Book ASAP → We start immediately
First emails ready within 5 days
Everything scheduled and tested before Thanksgiving weekend
The Guarantee:
By November 27, you'll have at least 3 holiday emails written, loaded into your platform, and ready to send — plus your Welcome Flow set up and running. If we don't hit that mark, you don't pay the second $750.
Your deposit reserves your spot and covers strategy + discovery. It's non-refundable because we're blocking out critical holiday time to move fast for you.
2 hours of your time = AT LEAST $5K–$10K in EXTRA holiday sales
This sprint moves quickly — which means I need you to move quickly too.
Here's your time commitment:
☎️ Discovery Call (30-45 minutes)
We'll talk through your brand voice, your customers, and your holiday goals. I'll ask questions like:
Who's your ideal customer?
What's your brand personality? (Fun? Elegant? Edgy?)
What products are you pushing for the holidays?
What makes your store different?
📧 Email Review & Approval (15-30 minutes)
I'll send you drafts for review. You'll give quick feedback:
"Love it, send it."
"Tweak this line."
"Can we swap this product for that one?"
⚡ Response Time: 24-48 Hours Max
The faster you respond, the faster we launch.
If you can turn around feedback in 24 hours, we'll have everything live before Thanksgiving.
That's it. Less than 2 hours total over 2 weeks.
I'll handle the rest: writing, setup, testing, scheduling. I’ve done this A LOT.
Compare that to:
10+ hours trying to write emails yourself (and still not getting them how you’d like)
Weeks of back-and-forth with a traditional agency
Missing the holiday window entirely because you couldn't get organized
2 hours with me beats 10 hours alone, and gets you thousands more in sales.
WHAT I’LL NEED FROM YOU (TO MAKE THIS WORK FAST)
AFTER THE HOLIDAYS: KEEP THE MOMENTUM GOING
If we work well together, there are simple ways to keep your marketing running smoothly into the new year:
Strategy Build-Out: Deep-dive strategy to align your messaging across web, social, and email.
Fractional Marketing Partner: Monthly support and leadership so you can keep scaling without managing it yourself.
But first, let's make this season count.
